2009/02/12

EasyRSS: Clipmarks | Vietnam Clips

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Clipmarks | Vietnam Clips

DYLANS ANTHEM TO BE USED IN AD

clipped by: ellington
Dylans anthem to be used in ad

Bob Dylans 1960s protest anthem Blowin In The Wind is to be used in a TV advert.

In a commercial tie-up that might shock the stars fans almost as much as his famous switch from acoustic to electric, hes agreed the use of the track in a new ad for the Co-operative Group.


Bob Dylans song will be used in a Co-operative Group ad

Its the first time Dylan has allowed one of his recordings to be used for an advert in the UK.


The philosophical questions the song - originally released in 1963 - poses about war, peace and freedom and the fuzzy, vaguely optimistic refrain it gives in response - "the answer is blowin in the wind" - made it a favourite of civil rights and anti-Vietnam war protests in the 1960s and 70s.


The Co-op group - which runs funeral, travel and legal services as well as supermarkets - runs its business according to ethical guidelines on environmental impact, fair trade and social responsibility, and a spokesman for Dylans record label,

Columbia, said this influenced the musicians decision

approve


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